As part of the UNIgreen Equality Days initiative, a group of students from the School of Education of the Polytechnic University of Coimbra created an awareness campaign during the 7th edition of ‘Design for Them’, a Social Design project that brings together students and teachers from the areas of Art and Design, Communication, Multimedia Design and Organisational Communication, in a session that took place on 26th November.
The campaign, focused on the theme of intersectionality, a concept that explains how different forms of inequality and discrimination (racism, sexism, classism, homophobia, transphobia, xenophobia, among others) can intersect and simultaneously affect a person’s life, had the contribution of WP5, PUC’s working group for the area of ‘Diversity, Inclusion and Multiculturalism’, within the scope of UNIgreen. The participation of Erasmus students from different cultural backgrounds brought a European and intercultural dimension, promoting dialogue on inclusion, diversity and fairer visual representations.
The campaign seeks to encourage the academic community to reflect, question and act, reinforcing, under the slogan ‘Change begins with us’, the role of design as a tool for citizenship, social responsibility, intercultural dialogue and social transformation. It is an initiative that combines creativity, social awareness and collaborative learning, highlighting the contribution of design to promoting positive change in the community.
